Cord The Legendary American Car Company Brand Is For Sale
Fancy being the owner of Cord, the legendary 1920s – 1930s and one of the most prestigious brands that has ever come from the USA? Well at the upcoming Kruse Auction on the 17 June 2023, you have the chance.
Cord is one of those iconic companies that really pushed the boundaries of automotive development and produced some of the most striking looking cars, not just of the period, but of all time. The Cord was the choice of the rich and famous during the Golden Age of Hollywood. The chance to obtain such a marque is rare, but Cord & Kruse are offering the trademark for sale at the auction in Midland, Texas.
The car company has been immortalised in many films, even the great Cary Grant could be seen at the wheel of a cord Speical in the 1937 film Topper.
Is Cord about to make a comeback? With the right buyer it certainly could. It’s one brand that has been overlooked while others have been reborn.
What do you get as part of the package? The trademark itself, the licensing and the manufacturing rights to build new Cord automobiles.
Back in the 1920s and 1930s, Cord was the popular marque to be seen in and the company made their mark in 1929 with the L29 and the 810 and 812 models including the 1937 Supercharges Sportsman. Sadly, Chord did not survive the great depression and it was sold to the Aviation Corporation, who attempted a revival in the 1940s, while another smaller scale effort was attempted in the 1960s.
The ability to produce genuine Cord parts will be tempting to many, but there is the chance that there will be a whole car, it would depend on where it goes. Imagine if the Chinese bought it, threw money at it and produced a retro style luxury car. That might actually be a good thing. But I think the Cord brand could make its way to many more things, clothing, toys, whatever you could come up with really.
The 1930s saw other stars of film become owners such as Johnny Weissmuller, Al Jolson and Clark Gable who bought the Coffin-nosed Cords. Even the tycoon Howard Hughes became fascinated with the new technology that was used in the front wheel drive cars. The gearing and suspension, concealed headlamps and door handles, with a beautiful streamlined shape
New York’s Museum of Modern Art credited the 810 as an outstanding American contribution to automobile design in 1951.
The technically innovating design with the coffin nose body left it’s mark on popular culture inspiring a comic book version of Batmobile and at least one PlayStation along with books, music and films such as movies like James Leasor’s Where the Spies Are and The Godfather
Latest Articles
Top Articles
Ford Motor Company Bring Back Group 5 Mk1 Escort & Group B RS200 With The Help Of Boreham Motorworks
Ford have granted a licence to Boreham Motorworks, a division of the DVRN Automotive Group, to produce new versions of not just the Mk1 Escort
The VW Golf At 50 Years Old
Europe’s number 1 selling car the VW Golf has reached 50 years old this year, starting production on the 29th of March 1974. In
Ford’s Heritage Vault Makes The Ford Times Magazine Available To The Public
Ford’s expansion through the early 20th century was something to behold, the rapid growth of the company and the success of the Model T led
The Audi 50 At 50, Germany’s First Small Car
The Audi 50 that was the basis for the VW Polo is now 50. The small car was developed ahead of the oil crisis of
The Best Things Happen In An English Shed, Especially The Tyrrell Shed At Goodwood
The Tyrrell Shed once home of the World Championship winning Tyrrell Formula 1 team has been relocated to Goodwood and is set to open for
A 1973 Ferrari 246 Dino From The Manager Of Rock Legends Led Zeppelin Sold At Auction
Something of a piece of rock and roll history went for sale with the auction of Led Zeppelin manager Peter Grant’s old Ferrari 246 Dino