25 years ago, Mercedes introduced the AAVision prototype, a look at what would become the new M-Class range of SUV. This study was a close representation of the production version that launched the following year in 1997.
Looking to expand into new market segments, Mercedes had been eying up the Sport Utility Vehicle (SUV) segment. This was in addition to other new models, the W168 A-Class in 1997 and the SLK R170 roadster in 1996.
AAVision was unveiled at the North American International Auto Show (NAIAS) Detroit in January 1996. This was to show the way forwards, and to gauge public reception to the new car. After all, North America represents the largest SUV market. The new M-Class, W 163, would be launching the following May. Though since the autumn of 2015 the M-Class has been renamed as the GLE. Since that launch there has been over two million of them produced and makes the now GLE the most popular SUV of Mercedes-Benz.
But it’s not the only one. Of course, the G-Glass or G Wagon as it’s more often known as, was introduced in 1979. It’s very much more a hardcore off-road vehicle and a staple product. But the potential of another segment off off-road vehicles was noticed in the early 1990s. The addition of more passenger comfort and refinement made the new vehicle more closely related to a conventional car.
The key features of the new concept were defined in 1993 and only three years later the AAVision study was ready. The name refers to All Activity Vehicles, or AAVs, as this class of vehicle was known as in the 1980s in North America. Only in the 1990s did the term change to SUV.