Bertone – Avant Garde Concepts – Retromobile 2020

Retromobile 2020 was the host of some of Bertone’s avant garde concepts from Automotoclub Storico Italiano. Following the bankruptcy auction Storico italiano acquired the historical Carrozzeria Bertone collection by buying up some of the rare and unique vehicles. We were very lucky to have them assembled to see and I was lucky enough to get to see them whilst it was quiet. As it was Press night and I ran upstairs as soon as I got in I arrived before the cars had been fully arranged. But importantly before the crowds that would decend on them every day.

The Volandia de Somma Lombardo Museum near Milan is the usual home of the collection. And it is the museum that donated the cars to Retromobile for the duration of the show.

As design studies these concepts often didn’t go any further that what you see here. But more often than not they are indications of future trends. Bear in mind the age of some of these, Bertone were a little ahead of the game.

Giovanni Bertone founded the design studio in 1912. Based in Turin the company often led trends by dispaying daring concepts to get the public used to the new styles. But it was under the direction of Bertone’s son Nuccio where the comapany grew. the pairing of Franco Scaglione and Giorgetto Guigaro the avant garde reputation was established. Many design studies were produced, the Lamborghini Marzal was one of them.